Printed Signage – A Powerful Way to Advertise Your Business

 

Printed Signage 

Signage plays a very important role for any business. Whether it is a small retailer or a large corporation, signage helps in branding and promoting the business. It helps customers easily identify the business location and offerings. Signage communicates vital information like business name, contact details, products, services, offers etc. This increases awareness about the business in the local community and builds trust. For new startups, signage helps establish their presence in the market. It signifies the business is legitimate and professional.

Various Types of Printed Signage

There are various types of printed signage designs that businesses can utilize depending on their needs and budget.

Outdoor Signage: Outdoor signage is meant to attract customers from a distance and includes signs mounted on the building exterior or free standing signboards. Popular types are wall mounted signs, hanging signs, monument signs, pole mounted signs etc. Outdoor signage needs to be large in size with simple messaging for readability from far. Durable materials like aluminum composite panels, acrylic, vinyl etc are used.

Window Graphics: Window graphics are vinyl stickers or Printed Signage graphics installed on business storefront windows or doors. They allow messaging to be visible both during the day and night. As they do not block visibility into the store, window graphics are great for product or service promotion. Call to action messages and opening hours are commonly used.

Interior Signage: Interior signs help guide customers within the business premises. They include directional signs, menu boards, department signs etc. Materials used for interior signs are lighter like foamboards, corrugated plastic or poster boards. Vinyl lettering is a common application method.

Tradeshow & Event Graphics: Pop-up banners, pull-up banners, feather banners and other portable signage pieces are used for tradeshows, conferences and other promotional events. They need to be lightweight and easy to assemble/disassemble for transportation. Materials include fabrics, PVC and aluminum.

Vehicle Graphics: Vehicle graphics are printed graphics applied on company vehicles, vans or trucks. It helps promote businesses on the go. Vinyl graphics remain intact even with outdoor exposure and vehicle movement.

Benefits of Using Printed Signage

Some key benefits that businesses gain from utilizing printed signage include:

- Increased Visibility: Signage helps make the business visible and noticeable to target audiences whether driving by or walking. This improves chances of being discovered.

- Brand Recognition: Consistent signage designs build instant brand recognition over time. Customers start associating the signage with the business.

- Marketing Messages: Signs allow promoting key messages, value propositions, special offers at the point of customer decision making.

- Wayfinding Assistance: Interior and directional signs guide customers seamlessly within the business location.

- Cost Effectiveness: While initial costs may be high for some signage, well-designed printed signage offers a good return on investment over their lifespan if 3-5 years. Ongoing costs are negligible.

- Compliance Assistance: Certain signs help businesses comply with government regulations regarding business identification and accessibility guidelines.

- Customization Options: Signage designs and content can be tailored based on the business image, target audience and location traits.

Key Factors for Printed Signage Design

There are some vital factors to keep in mind while designing effective printed signage:

Simplicity: Signage messaging should be very clear and simple to understand at a glance. Complex signage risks confusing customers.

Legibility: Font style and size needs to ensure comfortable reading from intended viewing distances. High contrast between text and background colors improves legibility further.

Consistency: All signage across different locations must maintain a consistent visual identity. This creates recognition of the business brand.

Compliance: Signage needs to meet specific size, material and content guidelines set by local authorities for acceptable signage.

Format: Portrait orientations generally work better for shorter close-up messages while landscape is preferred for viewing signs from a distance.

Call-to-Action: Incorporate specific directives to engage customers like "Enter," "Enquire within," "Order here" etc.

Maintenance: Durable sign materials prolong lifespan. Signs must withstand outdoor wear-and-tear, fading, cracking for investment protection.

Updating: Signage content needs periodic reviews and updates for remaining relevant to customers and business changes over time.

Overall the design, type of material used and location placement all impact the effectiveness of printed signage in achieving advertising and marketing goals of businesses. With careful planning, signage can deliver great returns in the form of increasing awareness, leads and eventual sales.

Implementation and Installation Process

Once the signage designs and specifications are finalized, the implementation process starts with manufacture and installation. Here are the typical steps:

1. Proof Approval: Final artwork proofs are shared with clients for sign-off before production begins. Modifications if any are incorporated.

2. Material Sourcing: Appropriate materials like PVC, aluminum composite panels, foams etc are procured based on sign sizes and application areas.

3. Digital Printing: Large format printing technology like UV inkjet is used for high resolution printing of graphics on the materials.

4. Cutting &Finishing: Sign pieces undergo precision cutting/trimming as per artwork. Edges may be finished by techniques like sealing, lamination.

5. Assembly: Smaller sign elements are assembled together as applicable. Illumination components added for backlit signs.

6. Installation: Signs are installed securely at designated outdoor or indoor locations using appropriate hardware. Permits if needed are procured by signage companies.

7. Documentation: Installation is photographed and sign-off obtained from clients post satisfactory installation and working of signage.

8. Maintenance: Periodic sign face cleaning, repairs and replacement schedules are discussed.

Adhering to this process ensures signage is delivered as intended, installed securely and ready to start performing marketing functions for the client’s business effectively. Prompt after installation support from signage vendors also maintains signs in top working condition for maximum benefits.

 

Get more insights on Printed Signage

Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.

(LinkedIn: www.linkedin.com/in/alice-mutum-3b247b137 )